Welcome to the Tommyverse
Hi, I'm Thomas and this is my personal website.
I developed this website in the summer of 2024, using Jekyll, GitHub Pages, and Tachyons CSS with the help of ChatGPT. Making this website without any CMS was a great learning experience.
As you can see, blog is written with a small b. I decided to go with the small b after reading the post Small b blogging by Tom Critchlow. His work and many of what he has written, inspired me to launch this personal website.
This website will be a work in progress, and blog posts will be irregular.

Recent posts
What does the future of SEO look like?
What does the future of SEO look like? I get this question a lot from people I work or have worked with.
Cursor AI
In the summer of 2024, I used ChatGPT to build my personal website—the one that hosts these very blog posts. At the time, I used ChatGPT as my coding assistant. I would write some code (or copy snippets from the web), test them, and if things broke (which they often did), I’d hand it all over to ChatGPT and ask it to fix the mess. It worked. Well enough, at least, so I went live with the site.
Good Strategy, Bad Strategy
I first heard about Good Strategy, Bad Strategy in Tom Critchlow’s SEO MBA course, where he introduced the concept of the “kernel”—the foundation of a good strategy. It consists of three elements:
Some thoughts about campaigns
What is a marketing campaign? I’ll start by sharing what I think are the components that make a campaign, well, a campaign.
Understanding demand gen (2)
Coming back to my previous post about this topic.
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