Welcome to the Tommyverse
Hi, I'm Thomas and this is my personal website.
I built this site in the summer of 2024 using Jekyll, GitHub Pages, and Tachyons CSS. I had some help from ChatGPT along the way. Building it without a CMS turned out to be a great learning experience.
You might notice that blog is written with a small b. That's intentional. It's a reference to Small b blogging by Tom Critchlow, a piece that inspired me to launch this site. Like Tom, I think of my blog as a place to explore ideas and document projects. It's not about reaching a large audience, but about writing, creating something I can reference, and hopefully connecting with others.
This website will be a work in progress, and blog posts will be irregular.

Recent posts
So you think you're a marketer? Prove it
This is a great opinion piece by Mats Georgson, Ph.D. on Marketing Week: https://www.marketingweek.com/think-marketer-prove-it/
The Future of Search in an AI World
At Funnel, we’re actively exploring AI in two key areas:
- Using AI to improve our daily work;
- Integrating AI capabilities into our product.
AI Agents: The Accountability Problem
Here’s the problem with AI agents: accountability.
Side project: Cat Food Calculator
Over the past few weeks, I’ve been working on a web app that calculates how much food your adult cat needs per day. It’s based on scientifically accepted nutrition formulas and helps owners get accurate feeding recommendations tailored to the food they’re giving their cat.
Long Sentence Highlighter 2.0
In 2023, ChatGPT was still relatively new, and people had just started experimenting with using it to help them code.
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