Hi, I'm Thomas and this is my personal website.
I built this site in the summer of 2024 using Jekyll, GitHub Pages, and Tachyons CSS. I had some help from ChatGPT along the way. Building it without a CMS turned out to be a great learning experience.
I think of my blog as a place to explore ideas and document projects. It's not about reaching a large audience, but about writing, creating something I can reference, and hopefully connecting with others.
This website will be a work in progress, and blog posts will be irregular.
Recent posts
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AI agents and accountability (I was wrong)
Fifteen months ago I wrote that the problem with AI agents is accountability. I said agents have agency but no accountability, that I hadn’t seen a compelling example of one being genuinely useful, and that it would take a while before agents really took over work.
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Why 'make the smallest change possible' breaks down on a homepage
When I moved from SEO into a Growth PM role, another growth PM gave me some advice: always figure out what the smallest possible version of a change is, and then do that. The point is to spend as little time and resources as possible to find out whether it’s a good idea. If it works, you build it out further. If it doesn’t, you haven’t spent too much time on something that doesn’t work.
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How I think about friction in growth
Growth is about friction. Most of the times it’s about removing friction, but sometimes it’s also about adding it.
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Reflections on paternity leave
This post is a bit different. I wrote this during paternity leave, and edited it after going back to the office.
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So you think you're a marketer? Prove it
This is a great opinion piece by Mats Georgson, Ph.D. on Marketing Week: https://www.marketingweek.com/think-marketer-prove-it/
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