Hi, I'm Thomas and this is my personal website.
I built this site in the summer of 2024 using Jekyll, GitHub Pages, and Tachyons CSS. I had some help from ChatGPT along the way. Building it without a CMS turned out to be a great learning experience.
I think of my blog as a place to explore ideas and document projects. It's not about reaching a large audience, but about writing, creating something I can reference, and hopefully connecting with others.
This website will be a work in progress, and blog posts will be irregular.
Recent posts
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Why 'make the smallest change possible' breaks down on a homepage
Early in my career, when I moved from SEO into a Growth PM role, another growth PM gave me advice that’s stuck with me since: always ask what the smallest possible version of a change is. The smallest increment toward the thing you’re trying to achieve. The smallest thing you can ship so you can learn if it works. The idea is to get a cheap, clean signal before you commit real dev time or budget to something.
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How I think about friction in growth
Growth is about friction. Most of the times it’s about removing friction, but sometimes it’s also about adding it.
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Reflections on paternity leave
This post is a bit different. I wrote this during paternity leave, and edited it after going back to the office.
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So you think you're a marketer? Prove it
This is a great opinion piece by Mats Georgson, Ph.D. on Marketing Week: https://www.marketingweek.com/think-marketer-prove-it/
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The Future of Search in an AI World
I’ve been thinking a lot about search lately. Specifically, how AI is fundamentally changing the relationship between search engines, websites, and users. When I had the chance to present on this topic at a recent Funnel knowledge sharing session, it became clear just how significant this shift really is. Below are the insights from that presentation, available both as slides and in article format.
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