Hi, I'm Thomas and this is my personal website.
I built this site in the summer of 2024 using Jekyll, GitHub Pages, and Tachyons CSS. I had some help from ChatGPT along the way. Building it without a CMS turned out to be a great learning experience.
I think of my blog as a place to explore ideas and document projects. It's not about reaching a large audience, but about writing, creating something I can reference, and hopefully connecting with others.
This website will be a work in progress, and blog posts will be irregular.
Recent posts
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Some thoughts about the ethics of SEO vs GEO
There is a viral video on Instagram about “The king of AEO”. This was, or is, an attempt by a bunch of people to be mentioned when someone asks Google “Who is the king of AEO?”. They are using press releases, LinkedIn posts and other tactics to win the AI overview.
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Why 'make the smallest change possible' breaks down on a homepage
When I moved from SEO into a Growth PM role, another growth PM gave me some advice: always figure out what the smallest possible version of a change is, and then do that. The point is to spend as little time and resources as possible to find out whether it’s a good idea. If it works, you build it out further. If it doesn’t, you haven’t spent too much time on something that doesn’t work.
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How I think about friction in growth
Growth is about friction. Most of the times it’s about removing friction, but sometimes it’s also about adding it.
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Reflections on paternity leave
This post is a bit different. I wrote this during paternity leave, and edited it after going back to the office.
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So you think you're a marketer? Prove it
This is a great opinion piece by Mats Georgson, Ph.D. on Marketing Week: https://www.marketingweek.com/think-marketer-prove-it/
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