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How I think about friction in growth
Growth is about friction. Most of the times it’s about removing friction, but sometimes it’s also about adding it.
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Reflections on paternity leave
This post is a bit different. I wrote this during paternity leave, and edited it after going back to the office.
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So you think you're a marketer? Prove it
This is a great opinion piece by Mats Georgson, Ph.D. on Marketing Week: https://www.marketingweek.com/think-marketer-prove-it/
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The Future of Search in an AI World
I’ve been thinking a lot about search lately. Specifically, how AI is fundamentally changing the relationship between search engines, websites, and users. When I had the chance to present on this topic at a recent Funnel knowledge sharing session, it became clear just how significant this shift really is. Below are the insights from that presentation, available both as slides and in article format.
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AI Agents: The Accountability Problem
Here’s the problem with AI agents: accountability.
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