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Good Strategy, Bad Strategy
I first heard about Good Strategy, Bad Strategy in Tom Critchlow’s SEO MBA course, where he introduced the concept of the “kernel”—the foundation of a good strategy. It consists of three elements:
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Some thoughts about campaigns
What is a marketing campaign? I’ll start by sharing what I think are the components that make a campaign, well, a campaign.
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Understanding demand gen (2)
Coming back to my previous post about this topic.
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Reflections on 2024
Trying to reflect back on 2024, professionally and personally, and the only thing that matters, the only thing I can write about here, is becoming a parent.
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Understanding demand gen
I have been thinking about the term ‘demand gen’ a lot. It is a much-used term in marketing circles, especially those working in software companies (as I do). But it struck me early on that there wasn’t any clarity about what it actually meant.
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