• Jun 16, 2024

  Ad Creatives: what makes a good ad?

  What makes a good ad, good? While this is not a question with a short and simple answer, I like the ideas shared by Jenni Romaniuk in a recent podcast.

• May 10, 2024

  Building brand: which channels are most effective?

  In a presentation for IPA (Institute of Practitioners in Advertising), econometrics expert Dr Grace Kite shared valuable insights from the latest research on advertising effectiveness.

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