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SEO is more than only content distribution (I was wrong)
For a long time, I told everyone who would listen that “SEO is a content distribution channel.” I even wrote that in my previous post.
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The message is the message
Focus on the content, not the channel
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Ad Creatives: what makes a good ad?
What makes a good ad, good? While this is not a question with a short and simple answer, I like the ideas shared by Jenni Romaniuk in a recent podcast.
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Building brand: which channels are most effective?
In a presentation for IPA (Institute of Practitioners in Advertising), econometrics expert Dr Grace Kite shared valuable insights from the latest research on advertising effectiveness.
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